Tailing is described as “following the target customers´ behavior patterns and designing retail concepts to mesh better with customer´s daily activities such as commuting, chauffeuring their family, managing their household and running errands”¹.
Home plus, a South Korean discount retail chain owned by Samsung and Tesco, successfully intervened with shoppers´ daily commuting routine in order to create a completely new shopping experience…
What is so special about your subway station?
Also read our post on Best Practices for Digital Shopper Marketing.
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¹Stahlberg, M. (2012). Shopper Marketing – How to Increase Purchase Decisions at the Point of Sale, Second Edition. London, England: Kogan Page Limited.