Shopper Solution Of The Month (April) – SC Johnson

This month’s Shopper Solution Of The Month goes to SC Johnson for its Right@Home campaign in collaboration with Wal-Mart and Triad Retail Media.

Goal was to improve brand awareness and ultimately increase sales of SC Johnson´s product portfolio on walmart.com.

Based on shopper insights, Triad Retail Media created a virtual home with distinct rooms educating visitors on the different applications of SC Johnson´s products for a cleaner living. Moreover, cooking recipes and videos with design tips are included to drive further engagement and to increase the time shoppers spent on Wal-Mart’s website.

Abundant product information in combination with an easy add-to-shopping-cart option allows for an interactive and convenient shopper experience. Moreover, the online strategy was complemented with POS communication (display, coupons, etc.) in order to accompany the shopper during the entire path-to-purchase.

For more information on Shopper Solutions, please consult our introductory chapter or click on the tag Shopper Solutions.

View all winners per month:

Shopper Solution Of The Month

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What’s your Shopper Solution Of The Month?

Please comment so we can take it into account for future awards.

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For the virtual house visit:

http://instoresnow.walmart.com/enhancedrendercontent_ektid96488.aspx#/outdoor

Sources:

http://www.rightathome.com/Pages/default.aspx

http://www.triadretail.com/

http://www.booz.com/media/uploads/BoozCo-Shopper-Marketing-5.0.pdf

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