Monthly Archives: October 2012

Breast Cancer Awareness Month – How To Design Your Cause Marketing Campaign

It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness … Continue reading

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Chapter XVI – How To Design Your Social Media Sites – Part II Facebook

According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the … Continue reading

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Chapter XVI – How To Design Your Social Media Sites – Part I Introduction

On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas … Continue reading

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Shopper Solution Of The Month (October) – Kellogg’s Special K

October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss. The claim of the campaign … Continue reading

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