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Monthly Archives: October 2012
It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness … Continue reading
October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss. The claim of the campaign … Continue reading