Category Archives: Essentials

Chapter XVI – How To Design Your Social Media Sites – Part II Facebook

According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the … Continue reading

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Chapter XVI – How To Design Your Social Media Sites – Part I Introduction

On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas … Continue reading

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Chapter XV – What Are The Most Effective Shopper Marketing Vehicles?

What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money? In this article shoppernewsblog summarizes insights from various studies to help our readers prioritize spending of their marketing budget in order to achieve … Continue reading

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Chapter XIV – How To Get Your Brand Into Shoppers’ Consideration Set

In some categories, shoppers have to choose from hundreds of SKUs. Just have a look at the tooth paste aisle at your local supermarket. You will find at least some ten brands with up to thirty different flavors and benefit … Continue reading

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Chapter XIII – How To Generate Shopper Insights?

Shopper insights are the starting point for any succesful shopper marketing campaign. They stem from a deep understanding of how shoppers behave along the path to purchase, how brands enter their consideration set, and what criteria is applied to decide … Continue reading

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Chapter XII – What Is A Shopper Insight?

Understanding how shoppers behave along the path to purchase and what exactly makes them buy a certain brand is at the very heart of shopper marketing. Thus, shopper insights provide the basis for shopper marketing. They are the starting point … Continue reading

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Chapter XI – What Is E-Commerce?

E-commerce is attracting more and more attention in recent years. Probably most of us already bought a product online, being it a book on Amazon.com or spare parts on eBay. But what exactly is E-commerce? And do shopper behave differently … Continue reading

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Chapter X – Best Practices For M-Commerce

As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading

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Chapter IX – What Is M-Commerce?

According to a recent report from Oracle, “daily mobile Web access to commerce sites was up 300 percent year over year”¹. Besides, more shoppers will access the internet via mobile devices than via computers by the year 2014. Nevertheless, mobile … Continue reading

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Chapter VIII – Best Practices For Digital Shopper Marketing

  In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading

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