This section introduces the basics of Shopper Marketing (click on book to open chapter):


















Is there a topic we missed?

Please send us your proposals so we can take it into account for future posts.


2 Responses to Essentials

    • Dear Stan,

      Sorry for the inconvenience. Instead of chronological order, our chapters are ordered by number of clicks. Nevertheless, by placing your mouse over a book it indicates you the number of the respective chapter.

      But to answer your question, Chapter I is “The Shopper”.



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