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Tag Archives: Best Practices
It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness … Continue reading
As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading
In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading