Tag Archives: Definition

Chapter VI – What Is Digital Shopper Marketing?

In this chapter we define digital shopper marketing, present a framework to classify digital shopper marketing tools, and briefly explain some of its benefits. Today is the day after Facebook’s IPO. It was the hot topic during the last weeks … Continue reading

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Chapter II – What Is Shopper Marketing?

In this chapter, we will define shopper marketing, present its various agents, and close by discussing why it matters. As shopper marketing is a very recent development, there is no agreed-on definition at this very moment. Often it is described … Continue reading

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