Tag Archives: Digital

Chapter XI – What Is E-Commerce?

E-commerce is attracting more and more attention in recent years. Probably most of us already bought a product online, being it a book on Amazon.com or spare parts on eBay. But what exactly is E-commerce? And do shopper behave differently … Continue reading

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Chapter X – Best Practices For M-Commerce

As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading

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How To Become The World’s Most Social Brand – Gatorade’s Mission Control

You enter a room equipped with monitors and laptops. On the screens you see what any person in the world is posting about your brand in this very moment. Bubble, line and bar charts summarize even the tiniest comment made … Continue reading

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Chapter IX – What Is M-Commerce?

According to a recent report from Oracle, “daily mobile Web access to commerce sites was up 300 percent year over year”¹. Besides, more shoppers will access the internet via mobile devices than via computers by the year 2014. Nevertheless, mobile … Continue reading

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Chapter VIII – Best Practices For Digital Shopper Marketing

  In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading

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Chapter VII – How To Execute & Measure Digitial Shopper Marketing

In the previous chapter we defined digital shopper marketing, presented a framework to classify digital shopper marketing tools, and briefly explained some of its benefits. In this chapter, shoppernewsblog provides a framework for how to best execute digital shopper marketing … Continue reading

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See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!

Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading

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Chapter VI – What Is Digital Shopper Marketing?

In this chapter we define digital shopper marketing, present a framework to classify digital shopper marketing tools, and briefly explain some of its benefits. Today is the day after Facebook’s IPO. It was the hot topic during the last weeks … Continue reading

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Welcome to Bloglandia! – Word-Of-Mouth In The Digital Era

If there would be a country like Bloglandia, the nation would have been founded in the mid 1990´s. With a total population of 181 million blogs, it would constitute the sixth largest country in the world. As in any other … Continue reading

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Let Your Shoppers Play! – The Power of Social Gaming

You are in the city for just two weeks and one night you get robbed all your valuables. A mysterious man turns up and hands you a mobile phone. You´ve got four pounds left in your pocket. Can you make … Continue reading

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