Error: Twitter did not respond. Please wait a few minutes and refresh this page.
Tags5 Technologies That Change Shopper Marketing Award Best Practices Cause Marketing Consideration Set Consumer Definition Digital E-commerce Essentials Execution Facebook Framework Guest Authors M-Commerce Measure Millennials Minority Marketing Neuromarketing Packaging Path To Purchase POP material Sensory Marketing Shopper Insight Shopper Marketing Shopper Solution Shop Window Social Gaming Social Media Supertrends Technologies Trends Typification Word-of-mouth
May 2017 M T W T F S S « Oct 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Tag Archives: M-Commerce
As explained in the previous chapter, mobile commerce becomes increasingly important as smartphone penetration rises and as the percentage of shoppers accessing the Internet via mobile devices gradually surpasses the number of desktop users. Even more important, mobile devices revolutionize … Continue reading
According to a recent report from Oracle, “daily mobile Web access to commerce sites was up 300 percent year over year”¹. Besides, more shoppers will access the internet via mobile devices than via computers by the year 2014. Nevertheless, mobile … Continue reading
In this chapter we provide an overview over best practices for digital shopper marketing along the path to purchase. Goal is to show how retailers and manufacturers make use of digital shopper marketing and to present concrete results they … Continue reading