Tag Archives: Measure

Chapter VII – How To Execute & Measure Digitial Shopper Marketing

In the previous chapter we defined digital shopper marketing, presented a framework to classify digital shopper marketing tools, and briefly explained some of its benefits. In this chapter, shoppernewsblog provides a framework for how to best execute digital shopper marketing … Continue reading

Posted in Digital, Essentials | Tagged , , , , | Leave a comment

Chapter III – How To Execute & Measure Shopper Marketing

In this chapter, shoppernewsblog explores how to execute and measure shopper marketing campaigns. In order to provide our readers with some guidance, we introduce a 7-step shopper marketing framework . Moreover, we explain which metrics to use best to measure … Continue reading

Posted in Essentials | Tagged , , , , | Leave a comment