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Tag Archives: Measure
In the previous chapter we defined digital shopper marketing, presented a framework to classify digital shopper marketing tools, and briefly explained some of its benefits. In this chapter, shoppernewsblog provides a framework for how to best execute digital shopper marketing … Continue reading
In this chapter, shoppernewsblog explores how to execute and measure shopper marketing campaigns. In order to provide our readers with some guidance, we introduce a 7-step shopper marketing framework . Moreover, we explain which metrics to use best to measure … Continue reading