Tag Archives: Millennials

Millennials – How, Where And Why They Shop

Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever … Continue reading

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Entertain Your Shoppers And Let Them Play

Can you imagine that one day doing the groceries will be fun? According to a recent AdAge article, “fun to shop at” is a key attribute for millennials when chosing a retialer¹. “Millennials will make up approximately 19 percent of … Continue reading

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