Tag Archives: Minority Marketing

Marketing To Gay Shoppers

They represent an approximated 9,000,000 shoppers in the United States alone¹. Official statistics estimate that an average of 4% to 8% of the adult population share their sexual orientation². But somehow companies still seem reluctant to market directly to homosexual … Continue reading

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Using Shopper Marketing To Target Minorities

“The combined buying power of America’s minorities will increase from $1.6 trillion in 2010 to more than $2 trillion by 2015“¹.  “The Hispanic market alone, at $1 trillion (in 2010), is larger than the entire economies of all but 14 … Continue reading

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