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Tag Archives: Neuromarketing
In some categories, shoppers have to choose from hundreds of SKUs. Just have a look at the tooth paste aisle at your local supermarket. You will find at least some ten brands with up to thirty different flavors and benefit … Continue reading
As human beings we are constantly aware of our surrounding environment. We meet thousands of decisions a day by evaluating different options in the blink of an eye. We are in constant control of our actions. We decide on what product … Continue reading
Every retailer and marketer dreams of being able to read its shoppers´ minds. How effectively could you communicate with them if you just knew what they were thinking? Displays automatically adapting its message and key visuals to the specific shopper, … Continue reading