Tag Archives: Packaging

See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!

Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading

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What The World´s Leading FMCG Companies Can Learn From Chewing Gum Manufacturers

Packaging is arguably the most important marketing vehicle for any brand at the POS. Millions of dollars each year are spent on designing or redesigning a product’s package to attract shoppers’ attention. However, little thought is placed on designing secondary¹ … Continue reading

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