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Tag Archives: Path To Purchase
What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money? In this article shoppernewsblog summarizes insights from various studies to help our readers prioritize spending of their marketing budget in order to achieve … Continue reading
In this chapter shoppernewsblog explores the path to purchase along which shoppers decide to buy a product. Moreover, we will analyze how shopper marketing can affect shoppers’ decision-making process along the path to purchase and which attributes matter most to … Continue reading