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Tag Archives: Sensory Marketing
As human beings we are constantly aware of our surrounding environment. We meet thousands of decisions a day by evaluating different options in the blink of an eye. We are in constant control of our actions. We decide on what product … Continue reading
Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading