Tag Archives: Shopper Insight

Chapter XIII – How To Generate Shopper Insights?

Shopper insights are the starting point for any succesful shopper marketing campaign. They stem from a deep understanding of how shoppers behave along the path to purchase, how brands enter their consideration set, and what criteria is applied to decide … Continue reading

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Chapter XII – What Is A Shopper Insight?

Understanding how shoppers behave along the path to purchase and what exactly makes them buy a certain brand is at the very heart of shopper marketing. Thus, shopper insights provide the basis for shopper marketing. They are the starting point … Continue reading

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