Tag Archives: Shopper Marketing

Breast Cancer Awareness Month – How To Design Your Cause Marketing Campaign

It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness … Continue reading

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Chapter XVI – How To Design Your Social Media Sites – Part II Facebook

According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the … Continue reading

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Chapter XVI – How To Design Your Social Media Sites – Part I Introduction

On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas … Continue reading

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Shopper Solution Of The Month (October) – Kellogg’s Special K

October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss. The claim of the campaign … Continue reading

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Chapter XV – What Are The Most Effective Shopper Marketing Vehicles?

What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money? In this article shoppernewsblog summarizes insights from various studies to help our readers prioritize spending of their marketing budget in order to achieve … Continue reading

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Retailers’ New Superweapons – The Technologial Revolution At The Point of Sale

Traditional bricks-and-mortar stores are facing fierce competition from online retailers which, due to their very nature, can access in real-time data on shopper behavior and thus, constantly improve their offers and service. In recent years however, more and more innovative … Continue reading

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Shopper Solution Of The Month (September) – Kochhaus

September’s Shopper Solution Of The Month goes to German Kochhaus (literally translated “House of cooking”) for its innovative business idea: Provide complete and easy-to-prepare quality meal solutions to modern urban shoppers. The founders call their concept “the first walkable recipe … Continue reading

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Millennials – How, Where And Why They Shop

Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever … Continue reading

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More Is Not Always Better – Visual Pollution At The Point Of Sale

shoppernewsblog invited Shopper Marketing experts from all over the world to contribute by sharing their experience with our readers. In this first post, Victoria Casano argues for a clear communication strategy in the historically strong traditional channel in Argentina. To counteract the … Continue reading

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Shopper Solution Of The Month (August) – Kraft Foods’ iFood Assistant

August’s Shopper Solution Of The Month goes to Kraft Foods for its outstanding iFood Assistant. The app solves one of shoppers’ most common problems: What to cook for dinner tonight? With a library of more than 7,000 easy-to-prepare recipes, Kraft … Continue reading

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