Tag Archives: Shopper Solution

Shopper Solution Of The Month (October) – Kellogg’s Special K

October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss. The claim of the campaign … Continue reading

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Shopper Solution Of The Month (September) – Kochhaus

September’s Shopper Solution Of The Month goes to German Kochhaus (literally translated “House of cooking”) for its innovative business idea: Provide complete and easy-to-prepare quality meal solutions to modern urban shoppers. The founders call their concept “the first walkable recipe … Continue reading

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Shopper Solution Of The Month (August) – Kraft Foods’ iFood Assistant

August’s Shopper Solution Of The Month goes to Kraft Foods for its outstanding iFood Assistant. The app solves one of shoppers’ most common problems: What to cook for dinner tonight? With a library of more than 7,000 easy-to-prepare recipes, Kraft … Continue reading

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Shopper Solution Of The Month (July) – Pampers

July’s Shopper Solution Of The Month goes to P&G´s Pampers brand for its outstanding educational website “Pampers Village“. The website, initially launched in 2008, is an outstanding example of a brand prioritizing the education of shoppers instead of bombarding them with … Continue reading

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Shopper Solution Of The Month (June) – IKEA

June’s Shopper Solution Of The Month goes to Swedish home products company IKEA for its “The life improvement store” campaign created together with New York-based ad agency Ogilvy & Mather. Before starting the campaign, IKEA was facing some intriguing problem. Although shoppers … Continue reading

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Shopper Solution Of The Month (May) – Hornbach

May´s Shopper Solution Of The Month goes to German home center Hornbach for its “Keiner spürt es so wie Du” (Nobody feels it the way you do) campaign created together with Berlin-based ad agency Heimat. For years, Hornbach successfully positioned home improvement as a … Continue reading

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Chapter IV – What Are Shopper Solutions?

Most of us are familiar with offers from our electronic store selling a pc together with a printer, speakers and other accessories. Also kitchens often come fully equipped with microwave, oven, fridge, mixer, etc. However, the products are manufactured hardly … Continue reading

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Shopper Solution Of The Month (April) – SC Johnson

This month’s Shopper Solution Of The Month goes to SC Johnson for its Right@Home campaign in collaboration with Wal-Mart and Triad Retail Media. Goal was to improve brand awareness and ultimately increase sales of SC Johnson´s product portfolio on walmart.com.

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When You Want To Sell More Ketchup, You Have To Sell More Hamburgers

Edward Barneys, the father of Public Relations, was working for Beech-Nut Packing Company as a publicist when he was instructed to increase sales for the company’s bacon products. Based on consumer studies, he discovered that Americans ate very light breakfasts. … Continue reading

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