Tag Archives: Social Media

Chapter XVI – How To Design Your Social Media Sites – Part II Facebook

According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the … Continue reading

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Chapter XVI – How To Design Your Social Media Sites – Part I Introduction

On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas … Continue reading

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How To Become The World’s Most Social Brand – Gatorade’s Mission Control

You enter a room equipped with monitors and laptops. On the screens you see what any person in the world is posting about your brand in this very moment. Bubble, line and bar charts summarize even the tiniest comment made … Continue reading

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Welcome to Bloglandia! – Word-Of-Mouth In The Digital Era

If there would be a country like Bloglandia, the nation would have been founded in the mid 1990´s. With a total population of 181 million blogs, it would constitute the sixth largest country in the world. As in any other … Continue reading

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