Tag Archives: Supertrends

Millennials – How, Where And Why They Shop

Posted on August 15, 2012 by Johannes Häfner

Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever … Continue reading →

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Marketing To Gay Shoppers

Posted on August 6, 2012 by Johannes Häfner

They represent an approximated 9,000,000 shoppers in the United States alone¹. Official statistics estimate that an average of 4% to 8% of the adult population share their sexual orientation². But somehow companies still seem reluctant to market directly to homosexual … Continue reading →

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Using Shopper Marketing To Target Minorities

Posted on July 5, 2012 by Johannes Häfner

“The combined buying power of America’s minorities will increase from $1.6 trillion in 2010 to more than $2 trillion by 2015“¹.  “The Hispanic market alone, at $1 trillion (in 2010), is larger than the entire economies of all but 14 … Continue reading →

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Fighting Obesity Using Shopper Marketing

Posted on June 21, 2012 by Johannes Häfner

“Worldwide obesity has more than doubled since 1980. In 2008, more than 1.4 billion adults (…) were overweight. More than 40 million children under the age of five were overweight in 2010. 65% of the world’s population live in countries … Continue reading →

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How To Use Shopper Marketing To Target Low-Income Customers

Posted on June 14, 2012 by Johannes Häfner

5.1 billion people, or 78% of the world’s population, are low-income consumers¹. They live from less than $10,000 a year. Nevertheless, these shoppers become increasingly interesting to FMCG and retailers. But how can companies effectively market to them? And what … Continue reading →

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