Tag Archives: Trends

The Unconscious Shopper

As human beings we are constantly aware of our surrounding environment. We meet thousands of decisions a day by evaluating different options in the blink of an eye. We are in constant control of our actions. We decide on what product … Continue reading

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How PepsiCo Lost The Cola War – Listen To Your Customers!

In 2007, Indra Nooyi assumed the position of CEO at PepsiCo. It was the recognition for an outstanding career and the reward for her hard work. In her new position, she wanted to trim PepsiCo for the future. Leaving behind … Continue reading

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Fighting Obesity Using Shopper Marketing

“Worldwide obesity has more than doubled since 1980. In 2008, more than 1.4 billion adults (…) were overweight. More than 40 million children under the age of five were overweight in 2010. 65% of the world’s population live in countries … Continue reading

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How To Use Shopper Marketing To Target Low-Income Customers

5.1 billion people, or 78% of the world’s population, are low-income consumers¹. They live from less than $10,000 a year. Nevertheless, these shoppers become increasingly interesting to FMCG and retailers. But how can companies effectively market to them? And what … Continue reading

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Why Shopper Marketing Matters – The Tragic End Of A German Drugstore Giant

On January 23, German drugstore giant Schlecker filed bankruptcy. It is the tragic but inevitable end to a family-owned retailer who failed to recognize the importance of shopper marketing and the need to create a unique shopping experience. 14,000 stores in … Continue reading

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How To Engage The Argentinean Shopper – Best Practices

In this post we briefly present some P-O-P materials we encountered at Argentinean retailers. For more pictures and videos, please visit our Facebook site. In-store events Villavicencio in-store event. A display and leaflets communicate Villavicencio´s promotion: “For every Villavicencio (bottled … Continue reading

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See, Smell, Hear, Taste, Touch – Shop Using All Your Senses!

Sensory marketing has drawn a lot of attention during the last decade. It is defined as “marketing that engages the consumers´ senses and affects their perception, judgment and behavior.”¹ Retailers and manufacturers recognized that multi-sensory brand experiences increase perceived product … Continue reading

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Clash Of The Titans – How FMCG Can Compensate For Retailers´ Head Start In Shopper Marketing

Retailers have a natural advantage when it comes to shopper marketing. They have the historical expertise of marketing to shoppers, they are in touch with their costumers on a daily basis, and they usually dedicate more resources to shopper marketing … Continue reading

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How A Messy Living Room Can Boost Your Store Visits – The Lost Art Of Window Dressing

“First impressions are the most lasting” is a proverb that exists in many languages. As human beings we do our best to appear friendly, funny, and intelligent whenever meeting a stranger. Many marketers also argue for packaging to be the … Continue reading

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What The World´s Leading FMCG Companies Can Learn From Chewing Gum Manufacturers

Packaging is arguably the most important marketing vehicle for any brand at the POS. Millions of dollars each year are spent on designing or redesigning a product’s package to attract shoppers’ attention. However, little thought is placed on designing secondary¹ … Continue reading

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