Breast Cancer Awareness Month – How To Design Your Cause Marketing Campaign

It is October and as every year we not only find Halloween stuff at our local shopping malls and retailers but also a huge amount of pink displays, pink packaging, pink everything. October is the month dedicated to creating awareness for breast cancer and marketers increasingly use it as a platform to foster brand loyalty among their female customer base.

Cause marketing gained momentum in the last years and the Breast Cancer Awareness Month is only one of many different platforms. In this article, shoppernewsblog provides reasons for engaging in cause marketing, introduces some best practices along the path to purchase and gives advice on how to design your very own program.

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Chapter XVI – How To Design Your Social Media Sites – Part II Facebook

According to a recent Lab24 infographic published on mashable.com¹, 87% of Facebook users “like” brands. Out of this 87%, 82% say Facebook is a good place to connect with brands and 50% state that Facebook is more useful than the brand’s website. The most common drivers for liking a brand on Facebook are to get promotions/ discounts (34%) and free giveaways (21%)¹. However users also “dislike” brands for receiving too many posts, stopping to like the brand or having a bad customer experience.

So, how should your company design and maintain its Facebook fan page?

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Chapter XVI – How To Design Your Social Media Sites – Part I Introduction

On October 4th, Mark Zuckerberg made an astonishing announcement on Facebook: “This morning, there are more than one billion people using Facebook actively each month“¹. Meanwhile, six years after its initial launch, Twitter already recruited half a billion users whereas Pinterest, today’s fastest growing social networking site, counted some 11.7 million users in May of this year².

Read in the first chapter of our six-part series on social media why your company can’t miss out on all these users.

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Shopper Solution Of The Month (October) – Kellogg’s Special K

October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss.

The claim of the campaign is as simple as enticing: “Drop a jeans size in two weeks” simply by following Special K‘s dieting plan.

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Chapter XV – What Are The Most Effective Shopper Marketing Vehicles?

What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money?

In this article shoppernewsblog summarizes insights from various studies to help our readers prioritize spending of their marketing budget in order to achieve the maximum impact along the entire path to purchase.

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Retailers’ New Superweapons – The Technologial Revolution At The Point of Sale

Traditional bricks-and-mortar stores are facing fierce competition from online retailers which, due to their very nature, can access in real-time data on shopper behavior and thus, constantly improve their offers and service.

In recent years however, more and more innovative start-ups promise real-world stores to provide them with this very same information.

In this article, shoppernewsblog introduces five start-ups which equip the traditional bricks-and-mortar store with the necessary weapons to successfully compete with online retailers in the 21st century.

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Shopper Solution Of The Month (September) – Kochhaus

September’s Shopper Solution Of The Month goes to German Kochhaus (literally translated “House of cooking”) for its innovative business idea: Provide complete and easy-to-prepare quality meal solutions to modern urban shoppers.

The founders call their concept “the first walkable recipe book” as shoppers can choose from 20 recipes their favorite one and purchase the exact quantity of all ingredients in a single store. The result: A healthier food alternative, increased convenience, and above all happy shoppers!

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Millennials – How, Where And Why They Shop

Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever had, but they shop differently, are hyper-social and endlessly curious about what other people are doing“¹.

Industry experts agree, they will completely change the way we shop and interact with brands.

Is your company prepared to life up to their standards?

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More Is Not Always Better – Visual Pollution At The Point Of Sale

shoppernewsblog invited Shopper Marketing experts from all over the world to contribute by sharing their experience with our readers. In this first post, Victoria Casano argues for a clear communication strategy in the historically strong traditional channel in Argentina.

To counteract the visual pollution at the often small stores, Victoria devised 5 simple strategies that companies can apply to stand out at the point of sale to transmit their message.

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Shopper Solution Of The Month (August) – Kraft Foods’ iFood Assistant

August’s Shopper Solution Of The Month goes to Kraft Foods for its outstanding iFood Assistant. The app solves one of shoppers’ most common problems: What to cook for dinner tonight? With a library of more than 7,000 easy-to-prepare recipes, Kraft Foods created one of the most succesful lifestyle apps.

But rather than being a mere digital recipe book, the app actually accompanies shoppers along the entire path to purchase.

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