October’s Shopper Solution Of The Month goes to Kellogg’s Special K for its creative approach to increasing sales by creating new consumption opportunities using as a platform a common problem many women face: Weight loss.
The claim of the campaign is as simple as enticing: “Drop a jeans size in two weeks” simply by following Special K‘s dieting plan.
What are the most effective shopper marketing vehicles and which ones probably only waste your company’s money?
In this article shoppernewsblog summarizes insights from various studies to help our readers prioritize spending of their marketing budget in order to achieve the maximum impact along the entire path to purchase.
Traditional bricks-and-mortar stores are facing fierce competition from online retailers which, due to their very nature, can access in real-time data on shopper behavior and thus, constantly improve their offers and service.
In recent years however, more and more innovative start-ups promise real-world stores to provide them with this very same information.
In this article, shoppernewsblog introduces five start-ups which equip the traditional bricks-and-mortar store with the necessary weapons to successfully compete with online retailers in the 21st century.
September’s Shopper Solution Of The Month goes to German Kochhaus (literally translated “House of cooking”) for its innovative business idea: Provide complete and easy-to-prepare quality meal solutions to modern urban shoppers.
The founders call their concept “the first walkable recipe book” as shoppers can choose from 20 recipes their favorite one and purchase the exact quantity of all ingredients in a single store. The result: A healthier food alternative, increased convenience, and above all happy shoppers!
Millennials, also know as Generation Y, “now control $170 billion in the US alone“¹. They were born between 1981 and 2000 and constitute 79 million shoppers. “By 2017, these consumers will have more spending power than any generation has ever had, but they shop differently, are hyper-social and endlessly curious about what other people are doing“¹.
Industry experts agree, they will completely change the way we shop and interact with brands.
Is your company prepared to life up to their standards?
August’s Shopper Solution Of The Month goes to Kraft Foods for its outstanding iFood Assistant. The app solves one of shoppers’ most common problems: What to cook for dinner tonight? With a library of more than 7,000 easy-to-prepare recipes, Kraft Foods created one of the most succesful lifestyle apps.
But rather than being a mere digital recipe book, the app actually accompanies shoppers along the entire path to purchase.